I reviewing about 1000 sites, I found 7 who have an RSS mention above the fold. Each use slight variations of the orange button - there is no standard.
Free People
Fuji
Sony
TechBargains
Tweeter
XPbargains
Uncommon Goods
I also noticed that Zappos had an RSS link below the fold. (There are likely a couple more who have it in the footer, but I didn't check there consistently.)
Images below. Click to view larger.
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