Tuesday, February 12, 2008

Do You YouTube? Most Retailers Say No.

I remember working on Victoria's Secret email program in the late nineties, and it was SUCH a big deal to get video done. Now individuals, and small companies can get in the mix. YouTube has made it easy. So now retailers CAN do video easily & at low cost, but most don't. Here are a couple of examples I've seen lately.

I looked at about 1000 sites (the week of 1/26), and came up with only two sites where YouTube was a visible part of their home page. The sites were:

1-800-Flowers with their "Greatest Love Story" contest and

Urban Outfitters who has used YouTube for several weeks in different capacities.

Most of the DRTV sites use some type of streaming video as part of their user experience. For example see:

Jewelry TV




YouTube in Emails

Shari's Berries used a YouTube video as the prominent feature of their 2/7/08 email. Subject line: "Watch the Video, New Gund Frog Sings My Girl, Save 20% ".

Email (click to enlarge screenshot)

Landing Page
(click to enlarge screenshot)

Here's a live link to the landing page if you want to watch the video.

If you are interested in using YouTube on your site, see also

STORES Magazine: Do YouTube?

YouTube for E-Tailers: Tips, Camcorder Reviews

Shop.org Blog - Look whos's marketing on YouTube!

1 comment:

Propaline said...

Our Valentine's Day email featuring the Gund Prince Kiss a Lot Frog video on YouTube was one of the best performing campaigns this season in terms of open rate and click through rate. We even sold out of the Frogs.

What's not to love about Youtube?

Dustin Baly
Marketing Manager
Shari's Berries