Sunday, December 2, 2007

Cyber Monday

Chief marketing officers at leading U.S. retailers estimate that sales on "Black Friday" (November 23 this year) will account for 15 percent of their total holiday revenue in 2007. (See story in MarketingVox.)

I was curious to see how many retailers actually used the term "Cyber Monday" on their websites. Of 141 that I checked, only these eight had "Cyber Monday Sales"

Disney Shopping

Best Buy





Brylane Home

Here's the 141 sites I reviewed as a slide show.

{Click to slide show to view at different speed or as thumbnails.}

For the shopper in you, there is from the folks at

For some of the history of Cyber Monday see Seth Godin's post
Black, not meatball, mondae
and also his note from Brett at Google that this is NOT the biggest day for online retailers
Christmas shopping

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