Southwest now allows fliers to sign-up for their click-n-save email program via text. This is especially convenient for travelers since they most often have a mobile device with them.
Here's a screenshot of their boarding pass with an ad for this new feature.
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Ed, does this mean they're putting ads/promo copy in boarding passes?? even if partner/house ads? Maybe I don't fly enough but I haven't seen this on either NWA or Midwest yet. another place to put a subscribe invite??
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