In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. Last week the LA Times reported that this year, nearly 80% of consumers said they were more likely to shop online with a retailer that offers free shipping, compared with 60% who said that last year.
In the last two weeks a lot more retailers are jumping on the free shipping band wagon. This week 7 of the top 100 retail sites offered unconditional free shipping up from just 4 retailers two weeks ago. 34% offered free shipping if you spent a certain amount, up from 27% two weeks ago.
Still, there is a lot of change in free shipping week-to-week.
Compared to the prior week, many retailers raised their free shipping thresholds.
Best Buy eliminated free shipping this week (last week they had a $199 threshold.)
Bliss eliminated their free shipping over $75 offer.
H2O raised from $50 to $100.
GNC went from unconditional free shipping to a $50 spend threshold.
Meanwhile Sears introduced free shipping if you spend $99.
Overall the spending thresholds for free shipping with a spend condition looked like this:
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