Sunday, November 11, 2007

Piperlime Introduces "Loyalty Program"

Piperlime introduced "Piperlime Perks" which sounds like a new loyalty program, but is really a set of customer guarantees to stay competitive with Zappos. They do extend the traditional Gap Inc. credit card benefits to the Piperlime brand.

This week's website promotes the new program.

{Click on any image to view it larger.}

The pop up for the perks shows the benefits as

That makes them competitive with Zappos from LAST year. Here's the Zappo's home page November 11, 2006.

Free shipping both ways plus a 110% price guarantee.

So now Piperlime has nearly the same policy on shipping and price, plus has their affinity card benefits.

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