Southwest - Text to Signup for Email

Southwest now allows fliers to sign-up for their click-n-save email program via text. This is especially convenient for travelers since they most often have a mobile device with them.

Here's a screenshot of their boarding pass with an ad for this new feature.

Email Signup Thank You Page - Shop.org

I signed up for the Shop.org SmartBrief today, and I thought they did a nice job on the "thank you" page confirming my subscription.

- They showed what the newsletter would look like, and what errors might look like
- They had a link to the current version
- The top navigation provided links to
- Forward to a friend
- Provide feedback
- Browse issue archive via a calendar
- Search archive

I hope the member of the NRF and shop.org look at this example, and find ways to incorporate some of these practices into their own practices.