Macys Uses Display Ads to Advertise Facebook Fan Page

Shows that Macys places a big enough value on it's Facebook Fan Page to pay money to drive people to it.

I'm sure others are doing this as well.

Review Your Competitors 2007 Holiday Strategies

I've been on summer holiday, and haven't posted for quite a while. As the holiday season ramps up, I plan to get back to posting every week or so.

For those of you who are interested, I'm making available a piece of our website archive that supports this blog.

As the holiday season approaches, I imagine you have a lot of planning activities going on. An important foundation to this planning is competitive analysis. I believe I can help enhance your planning by giving you insight into your competitors’ web sites from last year’s holiday season.

As part of my software company, DragonVista, I have a compiled an archive of the Top 500 Internet Retailer home pages for the past two years. My gift to you is a 2007 Holiday Snapshot for one of your competitors. Click on Macys-Holiday-Snapshot-2007 for a sample. If you are interested, simply let me know the name of the website you would like to see. If it is in the archive, I will send you a Holiday Snapshot for free.

A review of your competitor's website from Holiday 2007 can provide

- insight into promotion strategies (e.g., when did they start to offer free shipping, and at what threshold?)
- information on their changing merchandising
- inspiration for new ideas of your own

If you are interested in your custom snapshot, just write to me via the "Suggest a Topic" box on the right. Please include the URL of the site you are interested in and your email address so I can send the Snapshot to you.

One Week Until Mother's Day - Websites from 05/03/08

Macy's & J.C. Penney have prominent Mother's Day sale events. (Screenshot below.)

Another 27 sites are quickly viewable in the Picasa album below or on flickr. Everything from ShopBop "haute mama" celebrity mom inspired theme to sweets and flowers.