tag:blogger.com,1999:blog-34410372571465647212023-10-18T06:19:16.047-07:00This Week In EtailA visual history of internet retail websites.
Powered by DragonVista.comEd Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.comBlogger76125tag:blogger.com,1999:blog-3441037257146564721.post-39119401783276260142010-02-19T08:40:00.000-08:002010-02-19T08:41:34.535-08:00Wells Fargo first to offer receipts by emailIf you’ve ever been to an Apple store, you know how cool it is to get a receipt via email on your phone, often before you’ve left the store.<br /><br /><br />Wells Fargo is now providing that same level of service to banking customers. The first for any bank.<br /><br /><a href="http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2010/02/15/daily58.html?ed=2010-02-18&ana=e_du_pub">Article</a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-72818874527087762042010-02-01T22:20:00.000-08:002010-02-01T22:52:10.408-08:00Luv the peanuts, Luv the email<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/S2fLg3fZq9I/AAAAAAAAHx0/K8A6m-oHVME/s1600-h/Luv-peanuts-and-email.jpg"><img style="cursor: pointer; width: 362px; height: 400px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/S2fLg3fZq9I/AAAAAAAAHx0/K8A6m-oHVME/s400/Luv-peanuts-and-email.jpg" alt="" id="BLOGGER_PHOTO_ID_5433535240957701074" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-69140981986360701112010-01-29T08:54:00.001-08:002010-01-29T08:56:43.572-08:00Cute "Be Our Friend" Email from FreshPairNice messaging from the innovators at FreshPair & originators of National Underwear Day.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/S2MTJPuQjNI/AAAAAAAAHxs/PI1x4mSnnZM/s1600-h/FreshPair-friends-with-benefits.jpg"><img style="cursor: pointer; width: 273px; height: 400px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/S2MTJPuQjNI/AAAAAAAAHxs/PI1x4mSnnZM/s400/FreshPair-friends-with-benefits.jpg" alt="" id="BLOGGER_PHOTO_ID_5432206625099254994" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-39729077394631190902010-01-14T08:03:00.000-08:002010-01-14T08:05:23.040-08:002010 Trends: The E-mail Marketer's Perspective<span style="font-style: italic;">Originally published on ClickZ 01/07/2010<br /><br /></span><p>I've been "doing e-mail" since 1997 -- all my years on the service provider side. When I look back on 2010, I think it will be the year when everything changed.</p> <p>Already many e-mail service providers (ESPs) have moved into mobile and social channels in a limited way. This trend will continue, and marketers will increasingly organize themselves around these "digital direct" channels. So, here's what I think we'll see happen in 2010...</p> <p><b>E-mail</b></p> <blockquote><ul><li><b>Segmentation will finally hit the tipping point.</b> For over a decade segmentation has been too much talk, supported by too little action. This will be the year that "smart marketers" become the majority and start doing segmentation on a regular basis.<br /><br /></li><li><b>Analytics will finally get the attention it deserves.</b> Neil Mason's <a href="http://www.clickz.com/3635966">column</a> talks about Web analytics being "data rich" but "analytically poor." This is also true of e-mail marketing. The problem with e-mail is that it's "cheap," so direct marketers who are used to doing analytics for cost avoidance need to focus on analytics for revenue generation. The models need to focus on what to send, not who to suppress. Sounds simple, but it hasn't happened to the degree it should. I'm optimistic that this is the year for big progress for e-mail analytics.</li></ul></blockquote> <p><b>Mobile</b></p> <p>When I think about mobile as a channel, I'm thinking about its use as a CRM (<a target="_new" href="http://www.webopedia.com/TERM/C/CRM.html">define</a>) channel, not for advertising. Mobile handsets are now ubiquitous in most parts of the globe, and unlimited plans (text and data) are the catalyst for growth of SMS (<a target="_new" href="http://www.webopedia.com/TERM/S/short_message_service.html">define</a>) and mobile apps.</p> <blockquote><ul><li><b>SMS will go big or go home.</b> SMS has never really taken off as a marketing vehicle. (It came on the scene roughly the same time as e-mail, but is dwarfed by e-mail in usage.) 2010 will be the year it will take off, or die forever.<br /><br /></li><li><b>Apps.</b> Mobile apps have huge potential. The best apps will make use of your location and social connections. Knowing where you are, who your friends are, and where they are creates great potential for smart marketers. Apps that are just reconstituted mobile Web sites will have a limited shelf life. Consumers will download, then delete. A limited number of brands will get invited to the handset, the rest will need to have a good mobile Web site to enable access to the brand when the customer is not engaged enough to want your application.<br /><br /></li><li><b>Bar codes will take off (e-mail and mobile).</b> Customers will increasingly use e-mail on smartphones or via an app to present coupon bar codes at the checkout (or airport check-in). In e-mail, the bar code will increasingly be <a target="_blank" href="http://www.retailemailblog.com/2009/12/am-inbox-barcodes-in-preheaders.html">in the preheader</a>. Likewise, marketers will ditch their plastic loyalty cards for a simple image on the smartphone that can be scanned. For "offline" businesses (retail and manufacturers), mobile apps already provide bar code readers for price comparisons. Smart marketers will develop a defense against these applications. For example, an application will enable "browse" offers based on location and shopping time. Similar to existing offers that pop up when you spend too long in the Web site checkout process, smart marketers will replicate this proactive approach in the physical world via an app. (OK, maybe this one is 2011.)</li></ul></blockquote> <p><b>Social</b></p> <blockquote><ul><li><b>Social will be managed by the "e-mail" department.</b> As another digital direct marketing channel, when CMOs go looking for the team with the talent to manage Facebook marketing, they will decide on the team that currently runs their e-mail program.<br /><br /></li><li><b>Facebook will allow targeting.</b> Today, Facebook marketing is like e-mail circa 1997. Most posts by marketers on Facebook are untargeted. You can target posts by region and language, but not much else. Consumers can <a target="_blank" href="http://www.techcrunch.com/2009/12/09/facebook-privacy-per-post/">choose exactly who they want to post to</a>, including any customized list. Businesses can't. This will change; otherwise marketer irrelevance will spoil Facebook as a marketing channel. Facebook moves fast, and I think some element of marketer specified targeting will occur this year. ESPs will provide tools to manage these list segments and the subsequent proliferation of campaigns.<br /><br /></li><li><b>The market will define what it means to be a "Fan."</b> When Fan Pages first launched they really were for true fans. The audience was small. Most marketers want scale. 2010 will be the year when marketers have enough experience with Facebook that they consciously decide whether they want their Fan Pages to be for their true fans or that they need to go big and juice with promos. Once the Facebook channel becomes primarily promotional, it won't be quite as special. It will be just the masses looking for another deal channel. Therefore, the segmentation above is all the more important, so marketers can still find and converse differently with their true fans.<br /><br /></li><li><b>Twitter will do something.</b> I don't know, you tell me. I've seen some success with travel and small local businesses (what's the soup today?). Twitter's real-time nature is a great match for their perishable inventory. But I don't know what the next big step is for marketers with Twitter. Maybe I'm a mammal, not a bird? You tell me what they'll do.</li></ul></blockquote>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-90600053698289042262010-01-08T09:34:00.000-08:002010-01-08T09:37:20.848-08:00Retail Email Year-End Trends for 20092009 saw record email volumes from retailers. Last year, the top online retailers tracked by the <a href="http://www.retailemailblog.com/">Retail Email Blog</a> each sent an average of 132 promotional emails to each of their subscribers, a 12% increase over 2008—and 39% increase over 2007. Retailers continued to mail every other day during the holiday period. In a new research report, Responsys Research Director Chad White and our team of strategic consultants break down email volume trends during the past year, revealing the most popular days of the week and the year to send retail email, key seasonal information, and much more. Download the <a href="http://www.smith-harmon.com/resources/2010/01/retail_email_year-end_trends_for_2009.php">Retail Email Year-End Trends for 2009</a> report for all the details.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-51246879209639751642009-12-09T21:11:00.001-08:002009-12-09T21:23:05.785-08:00Love the new Facebook Privacy SettingsGreat job by Facebook making it easier to share and not share. Once you have lots of people on Facebook you are bound to have a mixture of who you know (college buds through in-laws). So you need to post on a "need to know" basis. Now you can.<br /><br />Here's the splash page Privacy Announcement<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3GazdwScU6U/SyCE14ayL5I/AAAAAAAAHvE/KFQu7S8_Cvw/s1600-h/Faceboook-Privacy-Pop-Up.jpg"><img style="cursor: pointer; width: 400px; height: 177px;" src="http://4.bp.blogspot.com/_3GazdwScU6U/SyCE14ayL5I/AAAAAAAAHvE/KFQu7S8_Cvw/s400/Faceboook-Privacy-Pop-Up.jpg" alt="" id="BLOGGER_PHOTO_ID_5413472813311995794" border="0" /></a><br /><br />and the cool new options you can use for each post to decide who you want to include or exclude.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SyCE6hQ9y3I/AAAAAAAAHvM/tDI6AofcD9w/s1600-h/Faceboook-Post-Privacy-Options.jpg"><img style="cursor: pointer; width: 400px; height: 263px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SyCE6hQ9y3I/AAAAAAAAHvM/tDI6AofcD9w/s400/Faceboook-Post-Privacy-Options.jpg" alt="" id="BLOGGER_PHOTO_ID_5413472892996143986" border="0" /></a><br /><br />The "Specific People" options lets you chose frienda individually or from your predefined Friend Lists.<br /><br />So for a small business, you could do social posts just like you send targeted email. Don't think you can do that yet for a large business do to restrictions on Friend List sizes.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-598949562233354702009-12-02T08:17:00.000-08:002009-12-02T08:24:46.940-08:00Black Friday 2009 vs. 2008A visual overview of the top 100 e-retailers this year vs. last year.<br /><br />(Warning : <a href="http://www.dragonvista.com/download/E-Tailing-100-Black-Friday-2008-2009.ppt">Black Friday 2009 and 2008</a> link is a 38 MB PowerPoint File of 200 Screenshots)<br /><br />No time to do some of the analysis from last year. See these other posts:<br /><br /> <a name="5894664536080132785"></a> <h3 class="post-title entry-title"> <a href="http://thisweekinetail.blogspot.com/2009/09/what-did-they-do-last-year-2008-holiday.html">What Did They Do Last Year? 2008 Holiday SwipeFile</a></h3><h3 class="post-title entry-title"> <a href="http://thisweekinetail.blogspot.com/2008/12/cyber-monday-best-practices-2008-vs.html">Cyber Monday Best Practices - 2008 vs. 2007</a></h3><a name="9133467909879012446"></a> <h3 class="post-title entry-title"> <a href="http://thisweekinetail.blogspot.com/2008/12/cyber-monday-black-friday-roundup.html">Cyber Monday & Black Friday Roundup</a> </h3>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-72384616659866374172009-10-08T21:24:00.000-07:002009-10-08T21:29:34.869-07:00OMMA Email AwardsThe Responsys Creative Team brought home 2 of the 3 awards <a href="http://www.mediapost.com/events/?/showID/OMMAAwards.09.NewYorkCity/fa/e.awardVoting/itemID/809/voting.html">OMMA Awards for Creativity</a> in the email standalone category for our work with Harley-Davidson and Lenovo.<br /><br />These OMMA award are just a few of the nearly 30 awards we've pulled in the last three years for creative excellence.<br /><br />Go Team!Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com1tag:blogger.com,1999:blog-3441037257146564721.post-9559317425568561142009-09-20T15:12:00.000-07:002009-09-20T17:01:22.588-07:00Southwest - Text to Signup for EmailSouthwest now allows fliers to sign-up for their click-n-save email program via text. This is especially convenient for travelers since they most often have a mobile device with them.<br /><br />Here's a screenshot of their boarding pass with an ad for this new feature.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SrazgCotL-I/AAAAAAAAHsQ/2H2z1WJBM54/s1600-h/Southwest-Email-Signup.jpg"><img style="cursor: pointer; width: 296px; height: 400px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SrazgCotL-I/AAAAAAAAHsQ/2H2z1WJBM54/s400/Southwest-Email-Signup.jpg" alt="" id="BLOGGER_PHOTO_ID_5383687767612796898" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/Srao7YEh1UI/AAAAAAAAHsI/jqZoUfPFmCg/s1600-h/Southwest-Email-Signup.jpg"><br /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com1tag:blogger.com,1999:blog-3441037257146564721.post-58946645360801327852009-09-12T21:49:00.000-07:002009-09-12T21:55:41.997-07:00What Did They Do Last Year? 2008 Holiday SwipeFileI've been tracking internet retailer websites for several years now, and I've decided to post several sites home pages from last holiday season.<br /><br />The information is posted at <a href="http://swipefile.info/">SwipeFile.info</a> . I'm actively experimenting with different ways to collect and display information and I'm interested in your thoughts on what is useful in these archives.<br /><br />The archives currently posted are:<br /><br /><span style="font-weight: bold;">Accessories and Shoes</span> - Coach, eBags, FOSSIL, Nine West, Zappos<br /><br /><span style="font-weight: bold;">Apparel </span>- Abercrombie & Fitch, Banana Republic, Gap, J. Crew, LL Bean, Old Navy, Urban Outfitters, Victoria's Secret.<br /><br /><span style="font-weight: bold;">Department Stores</span> - JCPenney, Macys, Nordstrom, Sears, Target, and Walmart. <br /><br />If you like what you see, or have trouble understanding how to use - just comment below, and I'll address the best I can.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-84416733359609526612009-09-09T15:28:00.000-07:002009-09-09T15:31:28.844-07:00Macys Uses Display Ads to Advertise Facebook Fan PageShows that Macys places a big enough value on it's Facebook Fan Page to pay money to drive people to it.<br /><br />I'm sure others are doing this as well.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SqgsnRfKFKI/AAAAAAAAHsA/5NbiXvf4iNs/s1600-h/Macys-Facebook-DisplayAd-101Cookbooks-2009-09-09.jpg"><img style="cursor: pointer; width: 323px; height: 276px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SqgsnRfKFKI/AAAAAAAAHsA/5NbiXvf4iNs/s400/Macys-Facebook-DisplayAd-101Cookbooks-2009-09-09.jpg" alt="" id="BLOGGER_PHOTO_ID_5379598808114664610" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com1tag:blogger.com,1999:blog-3441037257146564721.post-84767002345851727172009-08-19T05:25:00.000-07:002009-08-31T22:02:01.776-07:00Welcome Message GalleryIn a quick (unscientific) review of clients I’ve worked with, the average welcome series generated 6 times the revenue per email sent when compared to the rest of their email program. The worst performing welcome message had over twice the revenue per email sent compared to the total program.<br /><br />This post is a companion post to my <a href="http://www.clickz.com/3634739">ClickZ article on Welcome Messages</a>.<br /><br />I’ve collected a sample of 30 different companies. The top 20 Internet Retailers plus another 10 top internet apparel retailers. For each I collected:<br />- Email signup pages<br />- Welcome messages<br />o Images on<br />o Images off<br />o iPhone message<br />o iphone inbox<br /><br />You can view the <a href="http://www.evernote.com/pub/edhenrich/Email-Signup-and-Welcome-Messages">full gallery here</a>.<br /><br />You can view the different categories by clicking on the tags on the left of your screen. The most general tags are<br />- Email-Signup. Home page plus other email signup pages.<br />- Welcome-Email. Welcome email as displayed in gmail.<br />- Welcome-Email-iPhone. Welcome email as displayed on iPhone.<br />- Welcome-Inbox-iPhone. Welcome email preview as displayed in iPhone preview within inbox.<br /><br />You can also search for company name or any other text you’d like to find. The text in the image screen shots are searchable.<br /><br />A few observations beyond my ClickZ article:<br /><br />American Eagle & J.C. Penney still use plain text messages.<br /><br />Abercrombie and J. Crew still use the “One Big Image” version of an email.<br /><br /><br />Click the “800 Number” tag to see the few who use phone numbers in their emails. This works great for mobile.<br /><br />-Zappos and L.L. Bean have clickable links to phone numbers.<br />-Circuit City, HP, and Office Max have 800 numbers but as images, so they do nothing to help out the most obvious need for an 800 number – the mobile customer.<br /><br /><br />Nordstrom and Wal-Mart have trouble using text nav bar in the mobile client.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-31922383473642923792009-07-30T08:30:00.000-07:002009-07-30T10:33:31.348-07:00Better Pre-Headers - Follow Victoria's Secret<span style="color: rgb(38, 38, 38); font-family: 'Arial','sans-serif';">Victoria's Secret was a client of mine in the late 90's. They were an innovator then, and are still one of the most innovative internet retailers. Of the top 20 internet retailers, they are one of only two companies that have more than one million fans on Facebook (<a href="http://thisweekinetail.blogspot.com/2009/06/facebook-for-internet-retailer.html">FanPage Stats</a>).<br /><br />So how do they do a preheader? The first sentence in the inbox preheader is SELLING. <br /><br />I can't stand the "problems viewing" pre-headers that dominate the marketplace today (like the one below from Costco).<br /><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/SnG8vgorB0I/AAAAAAAAHrY/t7SmSZIx6AU/s1600-h/Inbox.png"><img style="cursor: pointer; width: 318px; height: 263px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/SnG8vgorB0I/AAAAAAAAHrY/t7SmSZIx6AU/s400/Inbox.png" alt="" id="BLOGGER_PHOTO_ID_5364276155575371586" border="0" /></a><br /><br /><br />Once you open the message on the iPhone, that pre-header is a clickable link. And that link takes you to a landing page that while not optimized for mobile, is actually pretty good.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/SnG8-PU5OSI/AAAAAAAAHr4/o40lSZMIgd8/s1600-h/VS+Email.png"><img style="cursor: pointer; width: 319px; height: 378px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/SnG8-PU5OSI/AAAAAAAAHr4/o40lSZMIgd8/s400/VS+Email.png" alt="" id="BLOGGER_PHOTO_ID_5364276408627050786" border="0" /></a><br /><br />Here's the landing page for the preheader link.<br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3GazdwScU6U/SnG86t3m19I/AAAAAAAAHrw/u2EDrOPzups/s1600-h/VS+Landing.png"><img style="cursor: pointer; width: 303px; height: 400px;" src="http://4.bp.blogspot.com/_3GazdwScU6U/SnG86t3m19I/AAAAAAAAHrw/u2EDrOPzups/s400/VS+Landing.png" alt="" id="BLOGGER_PHOTO_ID_5364276348106233810" border="0" /></a><br /><br /><br />Now check the Costco message. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/SnG83lVXpjI/AAAAAAAAHro/g-rgkk7b_i8/s1600-h/Costco+Email.png"><img style="cursor: pointer; width: 320px; height: 377px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/SnG83lVXpjI/AAAAAAAAHro/g-rgkk7b_i8/s400/Costco+Email.png" alt="" id="BLOGGER_PHOTO_ID_5364276294275540530" border="0" /></a><br /><br /><br />The landing page for the main offer, is a landing page optimized by internal search.<br /><br />If you view on a mobile, you really should have bigger images. And also, think about formating so that you take the up the full screen and not waste space on the right, like the Costco landing page below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/SnG80Mc7d7I/AAAAAAAAHrg/uiDjejJpzlA/s1600-h/Costco+Landing.png"><img style="cursor: pointer; width: 302px; height: 400px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/SnG80Mc7d7I/AAAAAAAAHrg/uiDjejJpzlA/s400/Costco+Landing.png" alt="" id="BLOGGER_PHOTO_ID_5364276236056754098" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com1tag:blogger.com,1999:blog-3441037257146564721.post-34170936834350797932009-07-24T06:27:00.000-07:002009-07-27T10:34:35.557-07:00Share with Twitter Facebook and EmailWebsite Magazine has a nice concise way to ask people to share any way they like<br /><br />{Click to view full image}<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3GazdwScU6U/Smm3M3iJR1I/AAAAAAAAHqw/QNuL7Moq0RA/s1600-h/Website+Magazine+-+Share+with+Facebook+Twitter+Email.jpg"><img style="cursor: pointer; width: 400px; height: 324px;" src="http://4.bp.blogspot.com/_3GazdwScU6U/Smm3M3iJR1I/AAAAAAAAHqw/QNuL7Moq0RA/s400/Website+Magazine+-+Share+with+Facebook+Twitter+Email.jpg" alt="" id="BLOGGER_PHOTO_ID_5362018263054763858" border="0" /></a><br /><br />Email Insider uses some nice concise buttons as well.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/Sm3k7V4xRmI/AAAAAAAAHq4/4CMjrZurAHA/s1600-h/email-insider-share.jpg"><img style="cursor: pointer; width: 400px; height: 273px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/Sm3k7V4xRmI/AAAAAAAAHq4/4CMjrZurAHA/s400/email-insider-share.jpg" alt="" id="BLOGGER_PHOTO_ID_5363194439406798434" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com1tag:blogger.com,1999:blog-3441037257146564721.post-88134274802482412372009-07-02T15:49:00.001-07:002009-07-02T15:53:02.986-07:00MySpace directing to Facebook & Twitter to promote BrunoGotta love that even though the Bruno ad site is hosted on MySpace, it links off to Facebook and Twitter.<br /><br /><a href="http://www.meinspace.com/bruno">http://www.meinspace.com/bruno</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/Sk05p6xfV0I/AAAAAAAAHmw/POqf7juYwa4/s1600-h/Bruno-on-MySpace.png"><img style="cursor: pointer; width: 400px; height: 255px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/Sk05p6xfV0I/AAAAAAAAHmw/POqf7juYwa4/s400/Bruno-on-MySpace.png" alt="" id="BLOGGER_PHOTO_ID_5353998924327638850" border="0" /></a><br /><br />Appearance on the Tonight Show was hilarious, and definitely post-Leno era.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-7998885942647427492009-06-22T06:24:00.000-07:002009-07-24T06:13:47.467-07:00Facebook for the Internet Retailer<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> </w:Compatibility> <w:browserlevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="156"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]-->This is a companion supplement to my June 26, 2009 ClickZ article
<br /><a href="http://www.clickz.com/3634186">
<br /><span style="font-weight: bold;">To-Do List for Facebook and E-Mail Integration</span></a>
<br />
<br />Recently, Facebook began to give individuals the ability to replace their regular Facebook URLs, which show a user number instead of a name, with a "vanity" URL of their choosing. (For example, I changed my URL on Facebook to <a href="http://www.facebook.com/ed.henrich">http://www.facebook.com/ed.henrich</a> .)
<br />
<br />Few of the Internet's leading retailers have taken advantage this opportunity. In this post, I'll cover a quick survey of the top 20 Internet retailers Facebook presence and websites.
<br />
<br />Of the top 20, I found that 17 had a presence on Facebook, but only 8 have adopted the new vanity URLs that make it easier for customers to find these pages.
<br />
<br />Most of these "microsites" are still small. Only Apple and Victoria's Secret have attracted over one million fans.
<br />
<br /><table str="" style="border-collapse: collapse; width: 585px; height: 702px;" border="0" cellpadding="0" cellspacing="0"><tbody><tr style="height: 12.75pt;" height="17"></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt; width: 95pt; font-weight: bold;" width="127" height="17">Home Page</td><td style="width: 163pt; font-weight: bold;" width="217">Vanity URL</td><td style="width: 113pt; font-weight: bold;" width="150">Facebook Landing Page</td><td class="xl65" style="width: 68pt; font-weight: bold;" str="# of Fans" width="90"><span style=""> </span># of Fans<span style=""> </span></td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Amazon</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="58"><span style=""> </span>58 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Staples</td><td>www.facebook.com/Staples</td><td>Application</td><td style="text-align: right;" class="xl65" num="7943"><span style=""> </span>7,943 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Dell</td><td>www.facebook.com/Dell</td><td>Wall</td><td style="text-align: right;" class="xl65" num="31587"><span style=""> </span>31,587 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">OfficeDepot</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="96"><span style=""> </span>96 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Apple</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="1361913"><span style=""> </span>1,361,913 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">OfficeMax</td><td>
<br /></td><td>
<br /></td><td style="text-align: right;" class="xl65">
<br /></td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Sears</td><td>www.facebook.com/Sears</td><td>Boxes</td><td style="text-align: right;" class="xl65" num="24643"><span style=""> </span>24,643 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">CDW</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="554"><span style=""> </span>554 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Newegg</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="2056"><span style=""> </span>2,056 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">BestBuy</td><td>www.facebook.com/BestBuy</td><td>Wall</td><td style="text-align: right;" class="xl65" num="20163"><span style=""> </span>20,163 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">QVC</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="15596"><span style=""> </span>15,596 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">SonyStyle</td><td>
<br /></td><td>
<br /></td><td style="text-align: right;" class="xl65">
<br /></td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Walmart</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="677"><span style=""> </span>677 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Costco</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="52480"><span style=""> </span>52,480 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">JCPenney</td><td>www.facebook.com/JCPenney</td><td>Application</td><td style="text-align: right;" class="xl65" num="11940"><span style=""> </span>11,940 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">HPshopping.com</td><td>
<br /></td><td>
<br /></td><td style="text-align: right;" class="xl65">
<br /></td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">CircuitCity</td><td>
<br /></td><td>Wall</td><td style="text-align: right;" class="xl65" num="4559"><span style=""> </span>4,559 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Netflix</td><td>www.facebook.com/Netflix</td><td>Boxes</td><td style="text-align: right;" class="xl65" num="36765"><span style=""> </span>36,765 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Victoria's Secret</td><td>www.facebook.com/VictoriasSecret</td><td>Application</td><td style="text-align: right;" class="xl65" num="1428143"><span style=""> </span>1,428,143 </td></tr><tr style="height: 12.75pt;" height="17"><td style="height: 12.75pt;" height="17">Target</td><td>www.facebook.com/Target</td><td>Wall</td><td style="text-align: right;" class="xl65" num="451528"><span style=""> </span>451,528 </td></tr></tbody></table>
<br />If you'd like to compare the Facebook pages to the Home Pages of the top internet retailers check out these two albums.
<br />
<br /><span style="font-weight: bold;">Facebook Fan Pages - Top Internet Retailers
<br />
<br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&hl=en_US&feat=flashalbum&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Froosterpoor%2Falbumid%2F5350213297899064817%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US" pluginspage="http://www.macromedia.com/go/getflashplayer" width="400" height="267"></embed>
<br />
<br />Home Pages - Top Internet Retailers
<br /></span>
<br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&hl=en_US&feat=flashalbum&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Froosterpoor%2Falbumid%2F5350213490106725489%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US" pluginspage="http://www.macromedia.com/go/getflashplayer" width="400" height="267"></embed>
<br /><span style="font-weight: bold;">Email Signups on Facebook
<br />
<br /></span>The top ad on the Sears Facebook landing page says “Become a fan today. Click here to get your free $10 Sears coupon now.” Clicking on this add leads you to another page where they collect email address.
<br />
<br /><span style="font-weight: bold; font-style: italic;">{Click on any screen shot or slide show to enlarge.}</span>
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/Sj-LFeRzpaI/AAAAAAAAG9E/1muwuLMz9po/s1600-h/sears-facebookpage-coupon-signup.jpg"><img style="cursor: pointer; width: 400px; height: 235px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/Sj-LFeRzpaI/AAAAAAAAG9E/1muwuLMz9po/s400/sears-facebookpage-coupon-signup.jpg" alt="" id="BLOGGER_PHOTO_ID_5350147808482796962" border="0" /></a>
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/Sj-LJrHxsEI/AAAAAAAAG9M/44vWVkmRZFQ/s1600-h/sears-facebookpage-coupon-signup-landing.jpg"><img style="cursor: pointer; width: 341px; height: 400px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/Sj-LJrHxsEI/AAAAAAAAG9M/44vWVkmRZFQ/s400/sears-facebookpage-coupon-signup-landing.jpg" alt="" id="BLOGGER_PHOTO_ID_5350147880649863234" border="0" /></a>
<br />
<br />Lenovo has email address integrated into their Facebook landing page.
<br />
<br />Here's a demo for how to <a href="http://blog.verticalresponse.com/verticalresponse_blog/2009/07/add-a-verticalresponse-optin-form-to-your-facebook-pages.html">create an Opt-In form for Facebook</a>.
<br />
<br />
<br /><span style="font-weight: bold;">Links to Facebook Pages on Home Pages</span>
<br />Of the 20 sites I checked, only two had links to their Facebook pages on their website home page.
<br /><ul><li> J.C. Penny in top nav</li><li>Circuit City bottom right
<br /></li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/Sj-g7FjFyFI/AAAAAAAAG9U/U9dkVMD8tXc/s1600-h/JCPenney-HomePage-AboveFold-2009-06-18.jpg"><img style="cursor: pointer; width: 400px; height: 279px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/Sj-g7FjFyFI/AAAAAAAAG9U/U9dkVMD8tXc/s400/JCPenney-HomePage-AboveFold-2009-06-18.jpg" alt="" id="BLOGGER_PHOTO_ID_5350171819301521490" border="0" /></a>
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3GazdwScU6U/Sj-g_K9KPrI/AAAAAAAAG9c/lMGVEa-8H_U/s1600-h/CircuitCity-HomePage-2009-06-18.jpg"><img style="cursor: pointer; width: 252px; height: 400px;" src="http://4.bp.blogspot.com/_3GazdwScU6U/Sj-g_K9KPrI/AAAAAAAAG9c/lMGVEa-8H_U/s400/CircuitCity-HomePage-2009-06-18.jpg" alt="" id="BLOGGER_PHOTO_ID_5350171889472519858" border="0" /></a>
<br />
<br />Circuit City also uses their email to send consumers to their Facebook page.
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/Sj_CYZ4s-FI/AAAAAAAAG9k/0ez4jQl37Xw/s1600-h/Circuit+City+061609.jpg"><img style="cursor: pointer; width: 118px; height: 400px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/Sj_CYZ4s-FI/AAAAAAAAG9k/0ez4jQl37Xw/s400/Circuit+City+061609.jpg" alt="" id="BLOGGER_PHOTO_ID_5350208606860802130" border="0" /></a>
<br />
<br /><span style="font-weight: bold;">SWYN - Share With Your Network</span>
<br />
<br />Within the top 20, only J. C. Penney and HP asked consumers to share the email with their network. (J. C. Penney coded directly, HP used 3rd party Share This), which allows the company to reach out to all of the customer’s Facebook “friends”. This reaches a much larger group than the usual “share with a friend” button.
<br />
<br />Thank you Chad White and the <a href="http://www.retailemailblog.com/">Retail Email</a> blog for sharing several emails.
<br />
<br />
<br />
<br />J. C. Penney
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/Sj_C45V4tQI/AAAAAAAAG9s/ED8hyH76Fr4/s1600-h/JCPenney+061209.jpg"><img style="cursor: pointer; width: 187px; height: 400px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/Sj_C45V4tQI/AAAAAAAAG9s/ED8hyH76Fr4/s400/JCPenney+061209.jpg" alt="" id="BLOGGER_PHOTO_ID_5350209165060519170" border="0" /></a>
<br />
<br />HP
<br />
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/Sj_C-gXZIMI/AAAAAAAAG90/1sa_ImQmbyE/s1600-h/HPshopping+061709.jpg"><img style="cursor: pointer; width: 177px; height: 400px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/Sj_C-gXZIMI/AAAAAAAAG90/1sa_ImQmbyE/s400/HPshopping+061709.jpg" alt="" id="BLOGGER_PHOTO_ID_5350209261435166914" border="0" /></a>
<br />
<br />I've included several additional examples in this Picasa album.
<br />
<br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&hl=en_US&feat=flashalbum&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Froosterpoor%2Falbumid%2F5350210078116886833%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US" pluginspage="http://www.macromedia.com/go/getflashplayer" width="400" height="267"></embed>
<br />
<br />Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-14141614627403591742009-05-07T08:30:00.000-07:002009-06-01T21:38:07.178-07:00Barack Obama knows the value of a Quick Signup - Do You?Lots of marketers struggle with getting home page real estate for their email sign ups.<br /><br />Follow our President's lead. Put a prominent quick sign up at the top right of your website home page.<br /><br />Don't be lame. Links to forms are so last year & last President.<br /><br /><span style="font-weight: bold;">Barack Obama's Home Page</span><br /><span style="font-weight: bold;"><span style="font-weight: bold;"></span></span>Click Image to View Full Screen<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAik1aM8I/AAAAAAAAGvg/jtkfEUUWWW0/s1600-h/whitehouse-2009-05-07r.jpg"><img style="cursor: pointer; width: 600px; height: 452px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAik1aM8I/AAAAAAAAGvg/jtkfEUUWWW0/s400/whitehouse-2009-05-07r.jpg" alt="" id="BLOGGER_PHOTO_ID_5333106977740043202" border="0" /></a><br /><br /><br /><br /><span style="font-weight: bold;">George Bush's Home Page</span><br />Click Image to View Full Screen<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAqDEgpYI/AAAAAAAAGvo/9FK2d_uPzrs/s1600-h/whitehouse-2007-06-07r.jpg"><img style="cursor: pointer; width: 600px; height: 452px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAqDEgpYI/AAAAAAAAGvo/9FK2d_uPzrs/s400/whitehouse-2007-06-07r.jpg" alt="" id="BLOGGER_PHOTO_ID_5333107106115528066" border="0" /></a><br /><br /><span style="font-weight: bold;">George Bush's Subscription Page</span><br />Click Image to View Full Screen<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAzIIgaDI/AAAAAAAAGvw/bO7pc0jq1No/s1600-h/WhiteHouse-Email-Signup-2007-06-07.jpg"><img style="cursor: pointer; width: 308px; height: 400px;" src="http://2.bp.blogspot.com/_3GazdwScU6U/SgMAzIIgaDI/AAAAAAAAGvw/bO7pc0jq1No/s400/WhiteHouse-Email-Signup-2007-06-07.jpg" alt="" id="BLOGGER_PHOTO_ID_5333107262093289522" border="0" /></a><br /><br /><br /><span style="font-weight: bold;">Some Like Macy's Don't Collect Email on Home Page</span><br /><span style="font-weight: bold;"><span style="font-weight: bold;"></span></span>Click Image to View Full Screen<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3GazdwScU6U/SgMIQMyGhdI/AAAAAAAAGv4/UMeAIivV1bE/s1600-h/macys-2009-05-07.jpg"><img style="cursor: pointer; width: 400px; height: 346px;" src="http://4.bp.blogspot.com/_3GazdwScU6U/SgMIQMyGhdI/AAAAAAAAGv4/UMeAIivV1bE/s400/macys-2009-05-07.jpg" alt="" id="BLOGGER_PHOTO_ID_5333115458139096530" border="0" /></a><br /><br /><span style="font-weight: bold;">Wal-Mart Does a Quick Signup, but on Footer</span><br />Click Image to View Full Screen<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3GazdwScU6U/SgMIXYJOxaI/AAAAAAAAGwA/Y0ZhGZoi-cA/s1600-h/walmart-2009-05-07r.jpg"><img style="cursor: pointer; width: 249px; height: 400px;" src="http://1.bp.blogspot.com/_3GazdwScU6U/SgMIXYJOxaI/AAAAAAAAGwA/Y0ZhGZoi-cA/s400/walmart-2009-05-07r.jpg" alt="" id="BLOGGER_PHOTO_ID_5333115581447980450" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-66947892059884180452009-03-10T06:58:00.000-07:002009-03-11T09:57:05.409-07:00Circuit City RIPCircuit City closed the last of its stores this Sunday.<br /><br />Here's a look back at their website for the last year and a half (starting January 2008).<br /><br />View the slide show or click to go to Picasa album which will provide more viewing options.<br /><br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="600" height="400" flashvars="host=picasaweb.google.com&captions=1&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Froosterpoor%2Falbumid%2F5311921176020696321%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-90083427640958833852009-03-09T13:01:00.000-07:002009-03-09T13:05:48.693-07:00Guidelines for Presentations<span style=";font-family:Arial;font-size:10;" ><o:p></o:p></span> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >We give lots of presentations.<span style=""> </span>Most of them aren’t good, mine included, so I’ve developed this guideline to inspire us all to do better, and to organize some of the basic tips on creating great presentations.<o:p></o:p></span></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p class="MsoNormal" style=""><b style=""><span style=";font-family:Arial;font-size:10;" >Inspiration<o:p></o:p></span></b></p> <p class="MsoNormal" style=""><b style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></b></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >If you want inspiration, one of the best public libraries of great talks is <a href="http://www.ted.com/">TED.com</a> .<span style=""> </span>Most of this has nothing to do with email marketing, but is an awesome source of great thinking by persuasive speakers.<span style=""> </span>There is a lot we all can learn by watching the greats.<o:p></o:p></span></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p class="MsoNormal" style=""><b style=""><span style=";font-family:Arial;font-size:10;" >Persuasion<o:p></o:p></span></b></p> <p class="MsoNormal" style=""><b style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></b></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >The number one goal of your presentation should be to persuade your audience to do something.<span style=""> </span>If you don’t expect them to DO SOMETHING and CHANGE after you speak to them, then don’t waste your time or theirs.<span style=""> </span>Every business presentation is about persuasion.<o:p></o:p></span></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >If you believe in your idea, sell it.<span style=""> </span>If you don’t, stay home.<o:p></o:p></span></p> <p class="MsoNormal" style=""><b style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></b></p> <p class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Guy Kawasaki gives great, persuasive presentations.<span style=""> </span>As a former Apple evangelist, you’d expect that.<span style=""> </span>He had to compete with Steve Jobs.<span style=""> </span>His 10/20/30 Rule for PowerPoint is a classic.<span style=""> </span>If you are looking to improve your presentations do two things. <o:p></o:p></span></p> <ol style="margin-top: 0in;" start="1" type="1"><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Focus on persuasion.<span style=""> </span>Ask, “What do I want your audience to do?”<span style=""> </span>Then focus only on facts that support them making that decision.<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Read Guy’s blog linked below, and follow his advice for keeping in short, and clear.<o:p></o:p></span></li></ol> <p class="MsoNormal"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:Arial;font-size:10;" ><a href="http://blog.guykawasaki.com/2005/12/the_102030_rule.html">10/20/30 Rule of PowerPoint</a> – Guy Kawasaki<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >10 slides<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >20 minutes<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >30 point or larger font<o:p></o:p></span></p> <p class="MsoNormal"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:Arial;font-size:10;" >You think 20 minutes isn’t enough to get your story across?<span style=""> </span>Watch the hundreds of AMAZING stories told in 20 minutes or less at <a href="http://www.ted.com/">TED.com</a>, and you’ll know it can be done.<span style=""> </span>After listening for 20 minutes to any of these speakers you’ll know MUCH more, and likely be persuaded to adopt their point of view.<o:p></o:p></span></p> <p><span style=";font-family:Arial;font-size:10;" >Focus on problem first, then our solution.<span style=""> </span>A typical slide order might be<o:p></o:p></span></p> <ol start="1" type="1"><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >The Problem<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Your solution<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >… Evidence <u>necessary </u>to persuade them that your solution is the best solution<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Projections and milestones<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Status and timeline<o:p></o:p></span></li><li class="MsoNormal" style=""><span style=";font-family:Arial;font-size:10;" >Summary and call to action<o:p></o:p></span></li></ol> <p><span style=";font-family:Arial;font-size:10;" >Another great read is Seth Godin’s blog post <a href="http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html">Really Bad PowerPoint</a> <span style=""> </span>or in his ten-page <a href="http://www.sethgodin.com/freeprize/reallybad-1.pdf">ebook</a>.<span style=""> </span>Seth’s tips: <o:p></o:p></span></p> <p><strong><span style=";font-family:Arial;font-size:10;" >Four Components to a Great Presentation</span></strong><span style=";font-family:Arial;font-size:10;" ><o:p></o:p></span></p> <p style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Arial;font-size:10;" ><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Make yourself cue cards. Don’t put them on the screen. Put them in your hand. This simple device will keep you from putting words on slides just so you can read them.<span style=""> </span><o:p></o:p></span></p> <p style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Arial;font-size:10;" ><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Make slides that reinforce your words, not repeat them. Create slides that demonstrate, with emotional proof, that what you’re saying is true not just accurate.<span style=""> </span><o:p></o:p></span></p> <p style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Arial;font-size:10;" ><span style="">3.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Create a written document as a leave-behind. Put in as many footnotes or details as you like. Then, when you start your presentation, tell the audience that you’re going to give them all the details of your presentation after it’s over, and they don’t have to write down everything you say. Remember, the presentation is to make an emotional sale. The document is the proof that helps the intellectuals in your audience accept the idea that you’ve sold them on emotionally.<o:p></o:p></span></p> <p style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Arial;font-size:10;" ><span style="">4.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Create a feedback cycle. If your presentation is for a project approval, hand people a project approval form and get them to approve it, so there’s no ambiguity at all about what you’ve all agreed to.<o:p></o:p></span></p> <p><span style=";font-family:Arial;font-size:10;" >The reason you give a presentation is to make a sale. So make it. Don’t leave without a “yes,” or at the very least, a commitment to a date or to future deliverables.<o:p></o:p></span></p> <p><span style=";font-family:Arial;font-size:10;" >What makes for a great presentation?<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" >“The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa).” – Seth Godin<o:p></o:p></span></i></p> <p><b style=""><span style=";font-family:Arial;font-size:10;" ><a href="http://www.marketingprofs.com/2/dsouza11.asp?sp=1">What Can Your PowerPoint Presentation Learn from TV Commercials?</a><o:p></o:p></span></b></p> <p><span style=";font-family:Arial;font-size:10;" >Think about it.<span style=""> </span>TV commercials tell as story and sell you in 30 seconds.<span style=""> </span>That’s talent!<span style=""> </span>This <a href="http://www.marketingprofs.com/2/dsouza11.asp?sp=1">MarketingProfs article</a> is a great summary about how to use TV ad techniques to make your presentation better.<span style=""> </span>The steps, in brief:<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >1: Kaboom Them Into Waking Up!<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >2: Always Tell A Story</span><span style=";font-family:Arial;font-size:10;" > <span style=""><o:p></o:p></span></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >3: Use Suspense, Not Mystery</span><span style=";font-family:Arial;font-size:10;" > <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >4: Don't Bore Them with Your Solutions. Bring Up the Problem!</span><span style=";font-family:Arial;font-size:10;" ><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >5: Reduce Risk<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >6: Let Your Audience Know They're Not <st1:place st="on"><st1:country-region st="on">Guinea</st1:country-region></st1:place> Pigs<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >7: Close the #@$%*&^ <st1:city st="on"><st1:place st="on">Sale</st1:place></st1:city>!<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >8: Bring on a Quirky Finale!<o:p></o:p></span></p> <p><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >The book, <u>Say It With Presentations</u> by McKinsey’s Gene Zelazny is a classic and a quick read.<span style=""> </span>I can’t do it justice in a brief summary, but here’s my best shot, with a little editorial.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><b style=""><span style=";font-family:Arial;font-size:10;" >Design the Presentation<o:p></o:p></span></b></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Why are you giving this presentation? <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Answer this question seriously before you even start to create the presentation.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Whom do you want to convince?<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" >Designing<span style=""> </span>a presentation without an audience in mind is like writing a love letter and addressing it </span></i><span style=";font-family:Arial;font-size:10;" >To Whom It May Concern.<span style=""> </span>- <i style="">Ken Haemer, AT&T<o:p></o:p></i></span></p> <p style="margin: 0in 0in 0.0001pt 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></i></p> <p style="margin: 0in 0in 0.0001pt 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" >There is no such thing as a dumb audience.<span style=""> </span>If they don’t understand, it’s because you can’t communicate.<span style=""> </span>– Henry Golub, American Express<o:p></o:p></span></i></p> <p style="margin: 0in 0in 0.0001pt 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></i></p> <p style="margin: 0in 0in 0.0001pt 0.5in;"><i style=""><span style=";font-family:Arial;font-size:10;" >It’s not what you say that counts, it’s what they hear.<span style=""> </span>– Red Auerbach, <st1:place st="on"><st1:city st="on">Boston</st1:city></st1:place> Celtics<o:p></o:p></span></i></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >How much time do you have for the presentation?<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Determine your message?<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >This is the part that should be like a TV commercial.<span style=""> </span>If you can’t come up with what you would say if you only had 30 seconds, then don’t bother wasting an hour of someone’s time.<span style=""> </span>You need to get the message right before you create the story.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Craft the storyline.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Write the introduction.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Purpose<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Importance<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Preview<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 3pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt 3pt;"><span style=";font-family:Arial;font-size:10;" >Plan the ending.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Summarize major points.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Spell out the recommendation<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Present your action plan<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Ask for agreement and commitment <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 21pt; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size:10;"><span style="">-<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Close off with “next steps”<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Build a storyboard<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><b style=""><span style=";font-family:Arial;font-size:10;" >Deliver the Presentation<o:p></o:p></span></b></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >You are the star!<span style=""> </span>Not your presentation.<span style=""> </span>If that makes you uncomfortable, stay home and send a written report.<span style=""> </span>The presentation used to be known as a “visual aide”.<span style=""> </span>That’s what it is, just an aide.<span style=""> </span>You are the star.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >The three things that matter in your delivery:<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Symbol;font-size:10;" ><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Confidence<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Symbol;font-size:10;" ><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Conviction<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:Symbol;font-size:10;" ><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=";font-family:Arial;font-size:10;" >Enthusiasm<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Great delivery takes practice.<span style=""> </span>Practice makes perfect.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><b style=""><span style=";font-family:Arial;font-size:10;" >REHEARSE!<o:p></o:p></span></b></p> <p style="margin: 0in 0in 0.0001pt;"><b style=""><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></b></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Churhill rehearsed, Kennedy rehearsed, Martin Luther King rehearsed, <st1:place st="on"><st1:city st="on">Clinton</st1:city></st1:place> rehearsed, Obama rehearses.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" ><o:p> </o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=";font-family:Arial;font-size:10;" >Don’t kid yourself.<span style=""> </span>No matter how great an orator is, they rehearse.<span style=""> </span>You’re kidding yourself if you think you can even be GOOD if you don’t rehearse.<o:p></o:p></span></p>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-67838285348727241902009-03-05T10:50:00.001-08:002009-03-05T10:54:47.132-08:00ClickZ Column - Segmentation: Yes, You Can!I started writing a monthly column for ClickZ today. My first column is titled, "<a href="http://www.clickz.com/3632981">Segmentation: Yes, You Can!</a>" I've found that while the idea that segmentation is the "right thing to do", many marketers struggle to actually get the job done. <br /><br />In the column, I address some of the barriers I've heard, and how marketers I've worked with have overcome and achieved great success.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-14062411048251420882008-12-14T14:48:00.000-08:002008-12-14T14:56:21.621-08:00Free Shipping Offers Steady - Week of 12/13/2008This week the number of companies offering unconditional free shipping held steady at 20% of our top 100 retailers. Overall the number of free shipping offers is down slightly from last week. See chart below (click chart to see bigger version).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/SUWOc7GIX5I/AAAAAAAAGRA/VSyL2-2vjPU/s1600-h/ShippingPromos-2008-12-13.jpg"><img style="cursor: pointer; width: 400px; height: 269px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/SUWOc7GIX5I/AAAAAAAAGRA/VSyL2-2vjPU/s400/ShippingPromos-2008-12-13.jpg" alt="" id="BLOGGER_PHOTO_ID_5279782765712662418" border="0" /></a><br /><br />We've seen a couple of switches back and forth this week amongst competitors.<br /><br />Home Depot dropped a conditional free shipping at $149 offer, while competitor Lowes upped their offer from conditional at $49 to unconditional.<br /><br />Likewise, last week Golfsmith offered free shipping at a $99 threshold, and now offers no shipping offers. But competitor Dick's Sporting Goods who had offered nothing last week now matches Golfsmith's offer from last week - a $99 threshold.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-52316390841651147442008-12-09T22:39:00.000-08:002008-12-09T22:47:26.589-08:00Cyber Monday Best Practices - 2008 vs. 2007Kent Allen from <a href="http://theresearchtrust.com/">The Research Trust</a> and I have put together an overview of some of the tools and tactics marketers used for Cyber Monday.<br /><br />Check out the slide show for insights and visuals from 100 top internet retailers, with comparisons to 2007.<br /><br /><iframe src="http://docs.google.com/EmbedSlideshow?docid=dd7dkz8j_474gzq554pm&size=m" width="555" frameborder="0" height="451"></iframe><br /><br />If you want to download as a PowerPoint <a href="http://docs.google.com/a/dragonvista.com/Presentation?docid=dd7dkz8j_474gzq554pm&hl=en">click here</a> then File > Download presentation as > PPT.Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-26076386172746078632008-12-08T08:15:00.000-08:002008-12-08T08:16:55.390-08:00Site Down? Bring Them Back with Email<span style="text-decoration: underline;"><span style="font-weight: bold;"></span></span>A lot of retail sites experienced problems with high volume on Black Friday and Cyber Monday.<br /><br />When a site puts up their "temporarily unavailable page" why not capture email? I think consumers would find it very convenient to get notified when you site is available. Sure everyone wishes it was never down in the first place, but at least don't make them keep checking if you're up. Tell them with email.<br /><br />Of course if you do this, you'll want to be clear whether you are asking permission to notify them when the site is available, or to give them a lifetime subscription to your email. I think most consumers will expect the former.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/STtiSCx9CMI/AAAAAAAAFFc/dPZbRwFdInM/s1600-h/www_VictoriasSecret_com_12_01_2008.jpg"><img style="cursor: pointer; width: 400px; height: 267px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/STtiSCx9CMI/AAAAAAAAFFc/dPZbRwFdInM/s400/www_VictoriasSecret_com_12_01_2008.jpg" alt="" id="BLOGGER_PHOTO_ID_5276919450518227138" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-66529100924553290602008-12-07T22:45:00.001-08:002008-12-07T23:23:08.866-08:00Free Shipping MadnessFree shipping has taken hold at many of the top retailers.<br /><br />In tracking the E-Tailing Group 100 index, the number of sites offering unconditional free shipping hit a seasonal high this week. Other categories of free shipping increased as well this week.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/STzKOQjXagI/AAAAAAAAGQ4/0YOcgieUO7A/s1600-h/shipping-promo-by-week.jpg"><img style="cursor: pointer; width: 400px; height: 268px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/STzKOQjXagI/AAAAAAAAGQ4/0YOcgieUO7A/s400/shipping-promo-by-week.jpg" alt="" id="BLOGGER_PHOTO_ID_5277315209681660418" border="0" /></a><br /><br />Some of the retailers who have only recently offered unconditional free shipping include:<br /><br />Ann Taylor <br />Polo <br />Gymboree <br />ShopNBC <br />PBS <br />Overstock <br />Fossil <br />Tiffany <br />Sephora <br />GNC <br />Office Depot <br />StaplesEd Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0tag:blogger.com,1999:blog-3441037257146564721.post-5138269957348383682008-12-07T22:02:00.000-08:002008-12-07T22:06:59.953-08:00Sephora Launches Customer Intelligence TestThis week Sephora's free shipping offers<br /><br />1. Unconditional Free Shipping if you type a promo code (on the left of their home page)<br /><br />2. Free Shipping if you spend over $50, no promo code required (on the right hand side)<br /><br />I can just imagine the discussions that led to this strategy.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3GazdwScU6U/STy5ID04CqI/AAAAAAAAFFk/8SlMBIwLCCU/s1600-h/Sephora-two-shipping-options.jpg"><img style="cursor: pointer; width: 600px; height: 420px;" src="http://3.bp.blogspot.com/_3GazdwScU6U/STy5ID04CqI/AAAAAAAAFFk/8SlMBIwLCCU/s400/Sephora-two-shipping-options.jpg" alt="" id="BLOGGER_PHOTO_ID_5277296411488553634" border="0" /></a>Ed Henrichhttp://www.blogger.com/profile/02021777596018373796noreply@blogger.com0