ClickZ Column - Segmentation: Yes, You Can!

I started writing a monthly column for ClickZ today. My first column is titled, "Segmentation: Yes, You Can!" I've found that while the idea that segmentation is the "right thing to do", many marketers struggle to actually get the job done.

In the column, I address some of the barriers I've heard, and how marketers I've worked with have overcome and achieved great success.